Blé de Fonty, a pioneer in single-dose capsule serums, recently hosted the “Silk Road Aesthetic Trade Journey & 2024 New Product Launch” at the Shangri-La Singapore. The brand’s name, meaning “wheat of Fontainebleau,” reflects its origins in Singapore and its founding in France in the 1970s. With a long-standing focus on quality, efficacy, and sustainability in capsule oil serums, Blé de Fonty was named a Singapore Golden Brand in 2023 and continues to collaborate closely with Enterprise Singapore and Nanyang Technological University on joint R&D.

On August 29, 2024, Blé de Fonty unveiled its Singapore Heritage Journey under the theme “Comprehensive Strategies for Women’s Health and Targeted Anti-Aging.” With a long-standing commitment to R&D, manufacturing, and women’s anti-aging research, the brand’s dedication to efficacy and individuality has empowered countless women to embrace their confidence and radiance.

The event was attended by representatives from Enterprise Singapore, China Duty Free Group, Changi Airport, Prestige Singapore, Her World, and Fashion Media Group, along with leading Chinese beauty influencers. A special highlight was the presence of Hong Kong actress Charmaine Sheh, who joined as a guest of honor.

At the launch, Blé de Fonty highlighted the global reach of a homegrown Singapore brand guided by its commitment to high efficacy and sustainability. Over a two-day heritage tour, guests visited the Blé de Fonty joint laboratory, the Singapore Skin Research Centre, and the Asian Skin Bank. As a strategic partner of the National Skin Research Institute, the brand has long advanced collaborative anti-aging research. These visits offered a close look at Blé de Fonty’s scientific expertise and rigorous production standards, breaking down the technologies and efficacy behind its formulations. With thousands of clinical tests and validated formulas, the brand ensures consumers can trust in proven results.

Actress Charmaine Sheh added a touch of glamour to the event. In her remarks, she said, “I truly appreciate the brand’s concept of targeted anti-aging. I personally love the new eye serum — skincare should never be neglected, and every area deserves proper care.” Blé de Fonty has long dedicated its research to zone-specific anti-aging, extending its oil-based approach to the face, neck, and body. Facial care includes precision treatments for the eye area, midface, and jawline, and the brand continues to pursue advances in anti-aging science.

Another highlight of the launch was the debut of a women’s intimate-care capsule serum. As one of Singapore’s most beloved homegrown brands, popular among celebrities and discerning consumers, Blé de Fonty called for greater attention to women’s health and encouraged women to embrace self-love: to discover, delight in, and elevate themselves.

The event also showcased Blé de Fonty’s signature Macaron Capsule Serum series, displayed throughout the venue in vibrant colors. With a pioneering focus on skin structure and anti-aging mechanisms, Blé de Fonty was among the first local brands to explore this field. After 45 years of dedication to oil-based single-dose serums, its commitment and passion for beauty have made the Macaron Capsule Serums a favorite among women worldwide.

Looking ahead, Blé de Fonty remains committed to advancing scientific R&D, efficacy testing, and personalized skincare solutions rooted in high performance and sustainability. The brand strives to empower women across Asia to shine with confidence. Beauty That Radiates!