Blé de Fonty, a Singapore Golden Brand awardee specializing in high-efficacy single-use capsule serums, recently hosted its 2023 Product Launch & Silk Road Aesthetic Trade Journey at The Empire Brunei. As the organizer, the brand welcomed distinguished guests including the Ambassador of China to Brunei Darussalam, members of the Bruneian Royal Family, Singapore’s senior diplomatic representative in Brunei, the Permanent Secretary of Brunei’s Ministry of Finance, officials from the Brunei Economic Development Board, the Investment Division of the Ministry of Finance, and the Ministry of Health. Leading media outlets—Brunei Press, Sin Chew Daily, United Daily News, and See Hua Daily—were also in attendance. Their presence highlighted Blé de Fonty’s active role in advancing Belt and Road trade opportunities, driving growth, and gaining wide recognition. Marking the 10th anniversary of the Belt and Road Initiative, the brand unveiled its Brunei & Singapore heritage journey, celebrating cultural exchange along the Silk Road. The event also featured a special appearance by acclaimed Chinese actor Wu Chun.

The opening ceremony was jointly inaugurated by the Ambassador of China to Brunei, members of the Bruneian Royal Family, Singapore’s Ambassador to Brunei, the Permanent Secretary of Brunei’s Ministry of Finance, actor Wu Chun, and members of Blé de Fonty’s board.

At the launch, Blé de Fonty showcased its commitment to “high efficacy and sustainability,” highlighting the brand’s scientific expertise and stringent quality control rooted in its Singapore heritage. In his remarks, Wu Chun noted: “The single-use capsule design is very convenient, perfect for travel. I also appreciate that the macaron tins can be reused and recycled—it’s truly impressive.”

The event also welcomed “Silk Road Aesthetic Trade Ambassadors”—leading social media and e-commerce representatives from China—who traveled to Brunei to participate. They witnessed the synergy of advanced skincare technology and Singapore’s botanical heritage. Many expressed hopes that Blé de Fonty would remain true to its mission, continuing to develop highly effective skincare products that empower women to shine and embrace their individuality.

Echoing Wu Chun’s words, Blé de Fonty remains committed to advancing its philosophy of “high efficacy and sustainability,” with a focus on scientific innovation and proven performance. The brand continues to deliver personalized skincare solutions that empower Asian women to shine with confidence—Beauty That Radiates!

Looking ahead, Blé de Fonty will remain dedicated to research, product development, and advancing the science of anti-aging—celebrating the radiant moments of women everywhere. Beauty in diversity, shared in harmony.