Tracing Its Singapore Roots, Advancing with Innovation | Blé de Fonty’s 2026 Singapore Brand Heritage Journey and Golden Shield 2.0 Launch Concludes Successfully

On 30 August 2026, Singapore skincare brand Blé de Fonty hosted its annual Brand Heritage Journey and Golden Shield 2.0 Launch in Singapore, where the brand was founded. Centred on the theme ‘Honouring Scientific Discovery, Celebrating Nanyang Aesthetics’, the event brought together guests from across the region, alongside Brand Ambassador Ayden Sng, to experience the brand’s latest developments in skincare science, product innovation and cultural storytelling.

The programme began with a visit to the Lee Kong Chian School of Medicine at Nanyang Technological University (NTU). Drawing on more than four decades of skincare expertise, Blé de Fonty continues to place scientific research at the centre of its product development strategy. Guests were introduced to the brand’s research framework, active-ingredient technologies and efficacy validation processes, providing a closer look at the science that underpins its formulations.

The afternoon programme continued at Jewel Changi Airport, where guests experienced some of Singapore’s most recognisable architectural and lifestyle landmarks. The visit included a tour of the brand’s retail presence at Jewel, offering an immersive introduction to Blé de Fonty’s approach of combining science-led skincare with contemporary lifestyle aesthetics.

A key highlight of the event was the unveiling of Golden Shield 2.0, the latest evolution of Blé de Fonty’s proprietary skin-protection platform. Building on the brand’s biomimetic skin-barrier technology, the upgraded system delivers enhanced barrier-support performance and improved antioxidant protection, reinforcing the brand’s commitment to efficacy-driven skincare innovation.

The event also marked the debut of the Blé de Fonty Day & Night Miracle Essence Oil – Nyonya Edition. Inspired by Singapore’s rich Peranakan heritage, the design incorporates traditional embroidery motifs and vibrant batik-inspired details. Formulated around Golden Shield 2.0 technology, the product reflects the brand’s signature oil-based skincare philosophy while supporting both daytime protection and overnight recovery.

Making his first public appearance following his appointment as Brand Ambassador, Ayden Sng shared his personal skincare journey and views on science-backed skincare. He highlighted his appreciation for the brand’s research-led approach and focus on delivering measurable skincare results.

A consistent participant at the China International Import Expo for nine consecutive years, Blé de Fonty continues to strengthen its position through scientific innovation, product excellence and cultural relevance. The 2026 Singapore Brand Heritage Journey served not only as a showcase of the brand’s latest achievements, but also as a reaffirmation of its long-term vision as a Singapore-born skincare brand with global ambitions. Moving forward, Blé de Fonty remains committed to delivering high-efficacy, sustainable skincare solutions informed by science and inspired by thoughtful design.