Shanghai, November 5, 2024 — Blé de Fonty returned to the highly anticipated China International Import Expo (CIIE) for the seventh consecutive year, showcasing its distinctive philosophy and innovative products on this world-class stage. The brand’s enduring presence at CIIE reflects not only its growth journey but also its commitment to expanding internationally and embracing diverse opportunities.

Since making its debut at the inaugural CIIE in 2018, Blé de Fonty has drawn global attention with its high-efficacy skincare innovations and sustainable brand ethos. That first showcase not only marked the brand’s official entry into the Chinese market but also opened a new chapter aligned with the Belt and Road Initiative. As a gateway for enterprises from Belt and Road partner countries to access China, CIIE has borne witness to Blé de Fonty’s journey—from tentative beginnings to deeper engagement, and from early exploration to steady growth.

At every edition of CIIE, the Blé de Fonty booth has been a popular destination. Its elegant Macaron Capsules, advanced ingredient technologies, and sustainable practices highlight the brand’s diversity and innovation. Both domestic and international visitors are drawn to engage, exchange ideas, and explore collaboration. Through this platform, Blé de Fonty has expanded into broader international markets while fostering resource-sharing and business growth.

Originating from Singapore, Blé de Fonty has specialized in technology-driven skincare for over four decades. At this year’s CIIE, the brand continued to highlight its core philosophy of “high efficacy and sustainability,” creating an immersive space that showcased its research achievements in anti-aging. The booth featured demonstrations of its rigorous production processes, fresh-locking technology for botanical actives, and eco-friendly capsule packaging—underscoring the brand’s commitment to balancing efficacy with environmental responsibility.

This year, the Blé de Fonty pavilion welcomed distinguished guests including H.E. Mr. Peter Tan Hai Chuan, Ambassador Extraordinary and Plenipotentiary of Singapore to China; Mr. Edwin Tong, Minister for Culture, Community and Youth and Second Minister for Law of Singapore; Mr. Chua Teng Hoe, Consul-General of Singapore in Shanghai; Dr. Yan Jiangying, President of the China Association of Fragrance Flavour and Cosmetic Industries (CAFFCI); and Ms. Chen Yihua, Secretary-General of the Shanghai Daily Chemical Industry Association. They explored the unique features of the brand’s signature Macaron Capsule line, particularly its sustainable packaging innovations: nitrogen-infused freshness sealing, recyclable tin cases, and capsules made with water-soluble collagen. These designs reflect Blé de Fonty’s forward-looking commitment to sustainability.

Blé de Fonty’s collaborations with Singapore’s Agency for Science, Technology and Research (A*STAR), Nanyang Technological University, and the National Skin Centre further demonstrate its dedication to advanced skincare research. With a focus on scientific innovation, the brand aims to address diverse skincare needs. Looking ahead, Blé de Fonty will continue to drive anti-aging research, delivering personalized, high-quality skincare solutions that empower women worldwide and reinforce its position as a trusted name in beauty.

Over seven years of participation, Blé de Fonty has gained invaluable market insights and expanded its opportunities. Moving forward, the brand will continue to leverage CIIE as a vital platform, strengthening its focus on high-efficacy skincare and sustainability. By accelerating innovation and scientific research, Blé de Fonty will deliver more distinctive skincare experiences, empowering every woman to shine with confidence.

From left, fourth: Mr. Peter Tan Hai Chuan, Ambassador Extraordinary and Plenipotentiary of the Republic of Singapore to the People’s Republic of China.

From right, third: Mr. KOK Ping Soon, Chief Executive Officer, Singapore Business Federation.

From right, second: Ms. April Oh, Director (South & East China), Enterprise Singapore.

From right, first: Mr. Kelvin Kee, Executive Director, International Business, Singapore Business Federation.

From right, fourth: Mr. Edwin Tong, Minister for Culture, Community and Youth & Second Minister for Law, Singapore.

From right, third: Mr. Chua Teng Hoe, Consul-General of the Republic of Singapore in Shanghai.

From right, second: Ms. April Oh, Director (South & East China), Enterprise Singapore.

From right, first: Mr. Kelvin Kee, Executive Director, International Business, Singapore Business Federation.

From right, first: Mr. Chua Teng Hoe , Consul-General of the Republic of Singapore in Shanghai.

From right, third: Dr. Yan Jiangying, Chairperson, China Association of Fragrance Flavor and Cosmetic Industries (CAFFCI).
From right, second: Ms. Dong Shufen, Advisor, China Association of Fragrance Flavor and Cosmetic Industries (CAFFCI).
From right, first: Mr. Liu Yang, Deputy Secretary-General & Director of the Cosmetics Division, China Association of Fragrance Flavor and Cosmetic Industries (CAFFCI).

From left, third: Mr. Chen Yihua, Secretary-General, Shanghai Daily Chemicals Trade Association.
From left, second: Prof. Li Qiong, Vice President & Chairperson of the Standardization Technical Committee, Shanghai Daily Chemicals Trade Association.
From left, first: Ms. Wei Rong, Deputy Director, Culture & Creative (Publicity) Working Committee, Shanghai Daily Chemicals Trade Association.
From right, first: Mr. Shi Lei, Director, Hangzhou Liaison Office, Shanghai Daily Chemicals Trade Association.