(Shanghai, August 27, 2025) — Singapore’s premium skincare house Blé de Fonty proudly unveiled its new flagship store today at Raffles City Shanghai, People’s Square, while simultaneously launching its highly anticipated Macaron Series · Day & Night Power Serum 3.0. This dual celebration marks a significant milestone in the brand’s journey, underscoring its commitment to deepening roots in China and radiating across Asia, while creating an immersive beauty destination for discerning consumers seeking excellence and unique experiences.

Flagship Opening: A Modern Skincare Sanctuary Inspired by Garden City Singapore

Located in the heart of Shanghai, the new Blé de Fonty flagship store draws inspiration from Singapore’s iconic “Garden City” ethos and Nanyang heritage, blending modern minimalism with tropical natural elements to create a one-of-a-kind immersive space.

Dopamine Aesthetics: Vivid displays with dopamine-inspired capsules and collectible tins evoke joy and positivity.

Technology-Enhanced Experience: Equipped with EEG devices for personalized product recommendations and emotional skincare experiences.

Private Spa Suites: Intimate spa rooms offering one-on-one consultations by certified Blé de Fonty beauty experts.

Brand Story Showcase: A dedicated area narrating the story of Singapore and the Blé de Fonty heritage.

“This flagship store is more than just a retail space—it is the embodiment of the Blé de Fonty spirit,” said a brand representative at the opening ceremony. “We chose People’s Square because it connects both local residents and international visitors, making it the perfect stage to present Singaporean artistry and aesthetics. The flagship will offer experiences that go beyond products, bringing the purity, efficacy, and natural luxury of Singapore to life.”

Product Launch: “Starlit Radiance” Macaron Day & Night Power Serum 3.0

To commemorate the store opening, Blé de Fonty officially launched the Macaron Series · Day & Night Power Serum 3.0, the latest evolution of its signature day-and-night collection. Designed with a deep understanding of Asian skin needs, the third-generation serum embodies the philosophy of “powerful protection by day, intensive repair by night.”

Targeted Skin Insights: Dual-action defense and recovery, rebuilding refined and resilient skin.

Upgraded High-Performance Formula: Carefully selected active ingredients, encapsulated for potency and ritualistic use.

Singaporean Craftsmanship: Each capsule is a luminous gift of science and care, delivering the glow of healthy, radiant skin.

About Blé de Fonty

Founded in Singapore, Blé de Fonty traces its heritage back to 1979, when the brand established its own cosmetics manufacturing facility. For decades, it has specialized in research and production of high-efficacy serums, serving leading spas and dermatology clinics across Southeast Asia.

2016: Official consumer launch of Blé de Fonty (also known as Blé de Fonty Brûlée), now a strategic partner with iShopChangi (Singapore Changi Airport) and China Duty Free.

2020: Began R&D collaborations with A*STAR Singapore, Nanyang Technological University, and national skin banks.

2023: Awarded the prestigious Singapore Golden Brand Award.

Blé de Fonty remains committed to the philosophy of efficacy, safety, pleasure, and sustainability, combining cutting-edge biotechnology with eco-conscious packaging. Its vision is to share the natural luxury of Singaporean skincare with quality-driven consumers worldwide.